about Vision-1

Vision-1 is a business solution company founded by Lois Pannkuk and Nancy Anderson. The founders created an innovative employee performance measurement platform to re-engineer human resource management systems within the services industries. Ideas are formed in the “why” and “why not” spaces of the mind. And, Customer Response-Ability™ is no different…it was developed in the search for the “missing” ingredients in the chase for the customer loyalty.
why? With mergers and acquisitions being the business norm, the services industries were losing the essence of customer loyalty and didn’t know where to go to find it. And, after tedious hours in the classroom, it has become apparent that a company could not train its way to loyalty. The illusive “customer loyalty” was still on the missing list.	why not? Customer loyalty is lost at the stage of perception…because customer loyalty is in the mind of the beholder…the customer. To get its arms around loyalty, a company must get into the mind of the consumer steadily and consistently because customer service is fluid. Once levels of service are identified, the next “why not” to accomplishing loyalty is employee accountability. Without insightful measurement sticks, customer service cannot be managed and measured. The need became apparent…the need to capture the customer’s perception of service “in the moment” of the emotion.	the idea… a perpetual, of the moment, survey process that asks the customer for their perceptions regarding various customer service elements at the point of the experience. And, technology could capture that moment of measurement at the time of the transaction. The need for this measurement system represented a natural evolution for leveraging electronic transaction devices
United States Patent 6,970,831 was granted and the company developed the software product, Customer Response-Ability™. The company is led by co-founders Pannkuk and Anderson who have a combined 68 years of expertise in customer loyalty, management, human resources and technology. Vision-1 plans to achieve a dominant position within the sphere of service performance by revolutionizing customer loyalty measurement metrics. The perpetual survey process of CR-A™ will author new innovative survey standards, reporting and trending. CR-A™ is positioned to be the leading edge survey system that purifies the current understanding of customer loyalty. With the data and analytics provided from this survey process, V-1 will be the uncontested visionary for linking customer service measurement criteria with profit and growth.

Vision-1 is a business solution company founded by Lois Pannkuk and Nancy Anderson. The founders created an innovative employee performance measurement platform to re-engineer human resource management systems within the services industries.

Ideas are formed in the “why” and “why not” spaces of the mind. And, Customer Response-Ability™ is no different…it was developed in the search for the “missing” ingredients in the chase for the customer loyalty.

why?

With mergers and acquisitions being the business norm, the services industries were losing the essence of customer loyalty and didn’t know where to go to find it. And, after tedious hours in the classroom, it has become apparent that a company could not train its way to loyalty. The illusive “customer loyalty” was still on the missing list.

why not?

Customer loyalty is lost at the stage of perception…because customer loyalty is in the mind of the beholder…the customer. To get its arms around loyalty, a company must get into the mind of the consumer steadily and consistently because customer service is fluid. Once levels of service are identified, the next “why not” to accomplishing loyalty is employee accountability. Without insightful measurement sticks, customer service cannot be managed and measured. The need became apparent…the need to capture the customer’s perception of service “in the moment” of the emotion.

the idea…

a perpetual, of the moment, survey process that asks the customer for their perceptions regarding various customer service elements at the point of the experience. And, technology could capture that moment of measurement at the time of the transaction. The need for this measurement system represented a natural evolution for leveraging electronic transaction devices

United States Patent 6,970,831 was granted and the company developed the software product, Customer Response-Ability™. The company is led by co-founders Pannkuk and Anderson who have a combined 68 years of expertise in customer loyalty, management, human resources and technology.

Vision-1 plans to achieve a dominant position within the sphere of service performance by revolutionizing customer loyalty measurement metrics. The perpetual survey process of CR-A™ will author new innovative survey standards, reporting and trending. CR-A™ is positioned to be the leading edge survey system that purifies the current understanding of customer loyalty. With the data and analytics provided from this survey process, V-1 will be the uncontested visionary for linking customer service measurement criteria with profit and growth.