Reporting and Analytics
The resulting data stream within the CR-A™ software solution can be used to drive real-time operational and management reporting in addition to being loaded to a CR-A™ data warehouse for further evaluation, analysis, and trending. Business goals and needs are used to determine how CR-A™ data is combined to form a wide range of multi-dimensional profiles, clusters and segments. CR-A™ is a next-generation solution that delivers a level of customer intimacy and insight that is not possible using traditional market research and mystery shopping reporting. The reporting engine provides standardized dynamic reporting for multiple management levels and advanced analytics for customized reporting.